BEBO announces a new strategy and is renamed BE MAKER

BEBO Health SA is deploying a new growth strategy for consumer goods designed to promote the image of sports and cultural legends. It has just acquired 100% of MM Winemaker SA, a Swiss company that holds exclusive distribution contracts for global icons. Its new name: BE MAKER SA.

At BE MAKER, we embody the boldness and vision of a new era, born from the integration of 100% of the share capital of MM Winemaker SA (MMW). istorically specializing in wellness products, BEBO is reinventing itself by integrating the unique expertise of MMW, a Swiss company that holds exclusive distribution contracts for sporting and cultural legends.

BE MAKER transforms the dreams and ambitions of selected stars into concrete opportunities, offering a comprehensive structure — from design to marketing — to create exceptional products. BE MAKER and MMW capitalize on the image and unique DNA of each personality. Our ambition ? To make every collaboration legendary by combining innovation, passion, and excellence.

BE MAKER’s expertise: offering exceptional products and services to enhance the image of our legends

BE MAKER, through its company MM Winemaker, creates unique experiences inspired by the heritage and prestige of its global icon partners, for exceptional wines and non-alcoholic beverages.
Our tailor-made approach is based on:

  • Unique products created to reflect the identity of each personality, from design to customer experience
  • Powerful marketing strategies to captivate and engage a global audience
  • A high-end distribution network to ensure optimal visibility and accessibility

From idea to marketing: a turnkey solution

BE MAKER takes care of every step of the process:

  • Design: Products that reflect the unique DNA of each star, from design to packaging.
  • Marketing: Captivating campaigns designed to engage and appeal to a global audience.
  • Distribution: A network of partners and resellers of excellence, guaranteeing optimal visibility. A network of partners and resellers of excellence, guaranteeing optimal visibility.
  • Logistics: Smooth and reliable management and delivery, wherever you are in the world.

Our first achievement:
An exceptional collaboration with Lionel Messi

BE MAKER is proud to present Lionel GOAT 10, a range of exceptional European wines developed in collaboration with Lionel Messi and distributed exclusively by MM Winemaker. This iconic collection includes a Primitivo from Puglia (powerful and fruity) and a Syrah from Sicily (refined and spicy), embodying the perfect alliance between Italian winemaking and the sporting heritage of a legend. A unique achievement, available to wine and soccer lovers alike, which marks the beginning of a series of prestigious collaborations to come.


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